Gucci Introduces DIY Programme

Italian luxury brand, Gucci, have announced the launch of their DIY service that will allow customers to personalise their products.


The personalisation will focus on Dionysus bags to start, and will eventually be extended to Gucci Ace and Princetown shoes, as well as some selected men’s and women’s ready to wear pieces.


The DIY service offers embroideries, trims, hardware and monogrammed initials. These crafty pieces can be added to large and medium sizes of bags. To make your fancy bag even fancier you can add butterfly embroideries, trims of suede and python and Swarovski crystals spelling out your name.


Dionysus DIY was initially launched in Milan at the Gucci flagship just over a week ago. It will be continued globally through other Gucci boutiques in major cities.


The idea was sparked by creative director Alessandro Michele who believes you should dress how you feel, and that you should feel authentic and free.


These fab bags have been spotted in the arms of celebs such as Rosie Huntington-Whiteley, however, if you are wanting to channel your inner supermodel – get saving! The exact pricing hasn’t yet been released but Dionysus bags retail for $3,400 – £3,800… I think I’ll stick to Hobbycraft.


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