Armani Goes Fur Free

Italian fashion king Giorgio Armani has confirmed that from Autumn/Winter ’16 he will no longer use fur in any of his fashion collections.

I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections,” Armani said in a statement. “Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Most fur sold globally is farmed from animals such as minks, foxes, rabbits and chinchillas. They are killed in the most horrific ways ranging from gassing to neck breaking to make sure the fur is preserved in a good condition. More than 80 million mink and foxes were killed in 2014 just for fashion purposes…

Armani’s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty,” said Joh Vinding, chairman of the Fur Free Alliance. “Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.

The Humane Society International also added that Armani going fur free is “probably the most powerful message yet that killing animals for fur is never fashionable”.

Armani now joins Hugo Boss, Calvin Klein, Tommy Hilfiger and Ralph Lauren in switching to synthetic alternatives.

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